Seven things to considering Account-Based Marketing– My Thales ABM Journey
Thales Cloud Protection & Licensing
AUGUST 3, 2022
No cold calls ” and “ ABM is B2B ”). To understand what ABM should be for Thales, we ran internal workshops to define the Ideal Customer Profiles (ICPs) we would focus on. Another key piece of a successful AMB strategy needs to be a strong relationship between sales and marketing. then we moved to sales directors.
71 
Let's personalize your content