DLA Piper Privacy Matters

NOVEMBER 16, 2020

In the first bucket of new definitions, there is a new definition of “advertising and marketing,” “sharing” (which avoids the CCPA requirement that businesses call many non-sale data sharing arrangements “sales”), “profiling,” and “cross-context behavioral advertising.” It also adds a separate opt-out process for sensitive data.

Privacy 84

Privacy Unstructured data B2B Sales 84

Reltio

JANUARY 28, 2021

Data is your business’s most important asset in a digitized world. It also powers your real-time operations across digital channels and human interactions such as call center and sales so you can deliver omnichannel connected customer experiences and boost NPS scores. 2 Make data governance an integral part.

MDM 98

MDM Customer Experience Marketing Government 98

DLA Piper Privacy Matters

JUNE 18, 2020

As the California Attorney General’s Final Statement of Reasons acknowledges, the regulations contain several requirements that go beyond the text of the law (see below).[1]. The CPRA is now subject to sampling of the validity of those signatures.

Privacy 84

Privacy Compliance Sales Risk 84