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Data is essential: Building an effective generative AI marketing strategy

IBM Big Data Hub

The advanced capabilities of generative AI for text, visuals and video have the potential to create a more personalized and engaging experience. The generative AI tool can also incorporate external factors like weather, upcoming events or the shopper’s location.

Marketing 122
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Have you forgotten the right to be forgotten?

CGI

The SAR is not simply an add-on to the cyber security aspects of GDPR; to be thought of in terms of compliance and penalties. Respondents to the survey were typically working in a B2B industry rather than B2C and may have different expectations of the potential number of SARs. Without this, it’s hard work! SARs – an irrelevance?

B2C 40