IBM Big Data Hub

MAY 17, 2024

Key takeaways By implementing effective solutions for AI in commerce, brands can create seamless, personalized buying experiences that increase customer loyalty, customer engagement, retention and share of wallet across B2B and B2C channels. Experience building strategies like these have been  used by online retailers for years.

B2C 65

B2C B2B Customer Experience e-Delivery 65

IBM Big Data Hub

SEPTEMBER 6, 2023

Data curation is key, along with setting guardrails and supervision to address bias and ensure consistency of brand voice and accuracy of product and service information. For example, a retail clothing company might use generative AI to customize email or online experiences tailored for different customer personas.

Marketing 114

Marketing B2B Customer Experience Communications 114

Interactive Information Management

DECEMBER 6, 2013

Our insight comes from many places, though primarily from the experiences of our long list of DC area clients - ranging from IT and B2B service companies, to retail, B2C and startup businesses.

Marketing 45

Marketing Metadata B2C Communications 45

Reltio

FEBRUARY 3, 2021

Reltio Connected Data Platform is the only cloud-native, multi-tenant, multi-domain MDM software as a service ( SaaS ) platform on the market. Gartner points to Reltio’s “market momentum,” “real-time B2B and B2C,” and a “mature cloud offering” as Strengths. Unparalleled Performance.

MDM 98

MDM Cloud Marketing B2C 98