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AI in commerce: Essential use cases for B2B and B2C

IBM Big Data Hub

Key takeaways By implementing effective solutions for AI in commerce, brands can create seamless, personalized buying experiences that increase customer loyalty, customer engagement, retention and share of wallet across B2B and B2C channels. This includes trust in the data, the security, the brand and the people behind the AI.

B2C 65
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Reltio Named a Leader in the 2021 Forrester Wave™ Report for MDM

Reltio

Reltio is a good fit for companies looking for a comprehensive, cloud-based MDM solution across multiple domains.”. “[ Reltio] leverages modern capabilities such as AI/ML, knowledge graph, and embedded analytics to support large and complex MDM deployments.”.

MDM 98
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Connected Customer 360 Profiles for Retail & Luxury Brands

Reltio

According to Forrester , by 2023, digital will impact 58% of total US retail sales — that is, sales for which customers do at least some part of their shopping journey via a digital touchpoint. They focus on analytical consistency and value optimization. This resulted in $2M in sales per day while stores were closed.

Retail 78
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Say Goodbye to Legacy MDM, Say Hello to Reltio to Power Connected Customer Experiences

Reltio

And, to complicate the situation, they need to figure out how to comply with emerging privacy laws and security needs. Connected Customer 360 Profiles are enriched with 1000s of attributes including: Relationships: among B2C and B2B customers, between customers and employees (eg. Register now!