John Battelle's Searchblog

DECEMBER 27, 2023

Why can’t the data from retail media networks inform supply chains, for example? But this coming year we’ll see at least a few touchstone examples of data-driven applications from enterprise players that change the way B2B leaders consider justifying their investments in IT. Thanks for reading.

Marketing 121

Marketing Energy and Utilities Big data B2B 121

Information Matters

NOVEMBER 2, 2018

Since 2005 we’ve grown organically to a team of 9 people with a fairly even split between product and tech and those working in marketing and sales. Lastly, a market we stumbled upon is selling data as a form of lead generation for B2B companies. Martin: What was the core business rationale for Tussell?

Sales 40

Sales Marketing Government Mining 40

Brandeis Records Manager

SEPTEMBER 10, 2015

For example, I recently attended a webinar for a software product that most of us would recognize by name. Furthermore, they are often addressed to a 1990-2005 audience, as if, for example, we don’t know that there is a thing called “social media” that can be tricky. Product X] allows you to reduce compliance risks.”.

Records Management 49

Records Management B2B Compliance Mining 49