Information Matters

NOVEMBER 2, 2018

Since 2005 we’ve grown organically to a team of 9 people with a fairly even split between product and tech and those working in marketing and sales. Lastly, a market we stumbled upon is selling data as a form of lead generation for B2B companies. Martin: What was the core business rationale for Tussell?

Sales 40

Sales Marketing Government Mining 40

Brandeis Records Manager

SEPTEMBER 10, 2015

Furthermore, they are often addressed to a 1990-2005 audience, as if, for example, we don’t know that there is a thing called “social media” that can be tricky. Product X] enables you to streamline LOB/B2B processes while realizing improved ROI.”. Product X] allows you to reduce compliance risks.”.

Records Management 49

Records Management B2B Compliance Mining 49

John Battelle's Searchblog

DECEMBER 27, 2023

But this coming year we’ll see at least a few touchstone examples of data-driven applications from enterprise players that change the way B2B leaders consider justifying their investments in IT. And for once, it won’t be to make a marketing campaign more efficient. The New York Times Loses Its Suit Against AI.

Marketing 121

Marketing Energy and Utilities Big data B2B 121