Polar Opposites: The CRM Exams and Vendor Product Language
Brandeis Records Manager
SEPTEMBER 10, 2015
Granted, some of their promises reflect what we need to communicate to stakeholders who have no idea about what we do or are trying to do. Product X] enables you to streamline LOB/B2B processes while realizing improved ROI.”. It leads to vague or varied understanding and incorrect assumptions.
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