John Battelle's Searchblog

DECEMBER 29, 2022

In enterprise markets, Microsoft , which invested a cool billion in the for-profit iteration of OpenAI – will launch a ChatGPT-inspired service aimed at its largest corporate clients. Previous predictions: Predictions 2022. 2022: How I Did. 2004 Predictions. 2004 How I Did. Google: Conversational Search.

Artificial Intelligence 64

Artificial Intelligence Marketing IT Access 64

John Battelle's Searchblog

DECEMBER 29, 2022

Apple, of course, owns a massive consumer data platform (iOS and the iPhone), and despite the insanely great contradiction inherent in a “privacy” company building a data-driven advertising business, Apple will likely grow past $10 billion in advertising revenues in 2023. (I’d 2022 proved the year it happened.

Marketing 59

Marketing Retail Sales IT 59

John Battelle's Searchblog

DECEMBER 21, 2023

Beyond that, Apple is already close to a $10 billion annual run rate in its app store advertising business. Well, I was right for a few months, but then, somehow, the crypto markets shook off all the bad news and … went batshit, rising 85 (Ethereum) to 160 percent (bitcoin). Crypto will go sideways in ’23. Grade: Fail.

Marketing 59

Marketing IT 59

John Battelle's Searchblog

DECEMBER 27, 2023

IP holders – artists, newspapers, craftspeople – will press their lawsuits and infuse the market with uncertainty and hesitancy. But stress fractures are inevitable as market forces shift. Enterprise Data Moves Beyond Marketing. And for once, it won’t be to make a marketing campaign more efficient.

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Marketing Energy and Utilities Big data B2B 121

KnowBe4

MAY 16, 2023

The Snake malware, initially known as "Uroburos" was developed in late 2003, and the first versions of the implant were completed by early 2004. billion in 2022 and projected to reach $33.3 Based on his years of experience in the learning and training industry, he shares his top 10 tips to run a successful compliance training program.

Phishing 81

Phishing Insurance Passwords Ransomware 81

John Battelle's Searchblog

DECEMBER 27, 2021

And hey, China’s got the Minority Report market in the bag!) And NFTs – the web3 equivalent of dot com stocks – grew into a massive market as well, clocking more than $10 billion in purchases last quarter. Unlucky #8: The markets take a breather, and SPACs get a bloody nose. Maybe I should do this again.

Blockchain 59

Blockchain Marketing Sales Artificial Intelligence 59