John Battelle's Searchblog

DECEMBER 29, 2016

I’ll be writing my Predictions 2017 post this weekend (I think), and publishing it shortly thereafter. But I did predict that massive companies would put their missions at the core of their marketing, and that certainly happened with corporations like Unilever, Ikea, H&M, and many others. 12 – Sports unbundle.

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Privacy and Cybersecurity Law

NOVEMBER 8, 2018

In the aftermath of the Cambridge Analytica scandal, and in the footsteps of Europe’s General Data Protection Regulation (“GDPR”), California privacy advocates introduced a ballot initiative on October 12, 2017 called “The Consumer Right to Privacy Act of 2018” (No. statistical, marketing, user experience purposes).

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Privacy and Cybersecurity Law

NOVEMBER 9, 2018

In the aftermath of the Cambridge Analytica scandal, and in the footsteps of Europe’s General Data Protection Regulation (“GDPR”), California privacy advocates introduced a ballot initiative on October 12, 2017 called “The Consumer Right to Privacy Act of 2018” (No. statistical, marketing, user experience purposes).

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John Battelle's Searchblog

JANUARY 3, 2016

This trend will evince itself in many forms: We’ll see massive older companies shift their marketing focus to purpose-based messaging – both to insure top talent considers them as a career choice, and to maintain relevance to a new generation of purpose-based consumers. 2004 Predictions. 2004 How I Did.

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John Battelle's Searchblog

DECEMBER 19, 2017

The post Predictions 2017 – How’d I Do This Year? As I wrote nearly 12 months ago , 2017 felt particularly unpredictable. What I do know, however, is that in 2017, the table was well and truly set for open approaches to make a comeback. appeared first on John Battelle's Search Blog. The reason?

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John Battelle's Searchblog

DECEMBER 19, 2017

As I wrote nearly 12 months ago , 2017 felt particularly unpredictable. The backlash is at such a fever pitch, it seems tech has been crucified forever, but I peg the beginning of the end at Susan Fowler’s astonishing takedown of Uber , which was posted in mid February of 2017. As it turns out, my musings were often on target.

Privacy 40

Privacy Marketing Data collection IT 40

John Battelle's Searchblog

DECEMBER 19, 2017

As I wrote nearly 12 months ago , 2017 felt particularly unpredictable. The backlash is at such a fever pitch, it seems tech has been crucified forever, but I peg the beginning of the end at Susan Fowler’s astonishing takedown of Uber , which was posted in mid February of 2017. As it turns out, my musings were often on target.

Privacy 40

Privacy Marketing Data collection IT 40