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Predictions 2021: Disinformation, SPACs, Africa, Facebook, and a Return to Tech Optimism

John Battelle's Searchblog

The company’s own employees are increasingly uncomfortable with their leadership, and its consumers and marketing partners are increasingly looking for alternatives to a platform they see as toxic and unwilling to change. The markets take a breather, and SPACs get a bloody nose. Predictions 2017. 2017: How I Did.

Marketing 144
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Predictions 2022: How’d I Do? Strangely, My Best Year Ever

John Battelle's Searchblog

I usually do ten predictions each year, which means I’m planning on writing 11 posts this week. Many less “stable” coins have been wiped out entirely, and overall, the crypto markets have dropped by nearly $2 trillion since last year. Predictions 2017. 2017: How I Did. 2004 Predictions.

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Predictions 2021: How’d I Do? Pretty Damn Well.

John Battelle's Searchblog

And hey, China’s got the Minority Report market in the bag!) And NFTs – the web3 equivalent of dot com stocks – grew into a massive market as well, clocking more than $10 billion in purchases last quarter. Unlucky #8: The markets take a breather, and SPACs get a bloody nose. Predictions 2017.

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Predictions 2016: How’d I Do?

John Battelle's Searchblog

I’ll be writing my Predictions 2017 post this weekend (I think), and publishing it shortly thereafter. But I did predict that massive companies would put their missions at the core of their marketing, and that certainly happened with corporations like Unilever, Ikea, H&M, and many others. 11 – China goes shopping.

IoT 40
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Predictions 2016: Apple, Tesla, Google, Medium, Adtech, Microsoft, IoT, and Business on a Mission

John Battelle's Searchblog

This trend will evince itself in many forms: We’ll see massive older companies shift their marketing focus to purpose-based messaging – both to insure top talent considers them as a career choice, and to maintain relevance to a new generation of purpose-based consumers. 2004 Predictions. 2004 How I Did.

IoT 75
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Remote sex toys might spice up your love life – but crooks could also get a kick out of them?

Security Affairs

With the arrival of Bluetooth and WiFi, the remote sex toy market grew significantly. In 2017, Lovense customers complained that the app recorded users’ remote sex sessions. Remote-control sex toys have been around since 2010. Back then, as smartphones were not as popular, these toys were controlled by Skype. Sub-par scores.

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Top Breach and Attack Simulation (BAS) Vendors

eSecurity Planet

Some consolidation has already taken place, but more is sure to come and the race to obtain a sustainable market share is far from over. Artificial intelligence and machine learning are an increasingly important part of this market, as automated cybersecurity tools need to be able to adjust as new threats emerge. BAS market.

Risk 67