Remove tag data-protection-act
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Security AI and automation are key in protecting against costly data breaches for retailers and consumer goods businesses

IBM Big Data Hub

The rise of online commerce over the last two decades has completely transformed the retail and consumer goods industries—and with smartphone adoption accelerating globally, the share of shopping done via the internet will only continue to expand. With worldwide e-commerce sales totals expected to reach $8.1

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Data privacy examples

IBM Big Data Hub

An online retailer always gets users’ explicit consent before sharing customer data with its partners. A navigation app anonymizes activity data before analyzing it for travel trends. One cannot overstate the importance of data privacy for businesses today. The app heavily encrypts all user financial data.