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California proposes rules for automated decision-making

Data Protection Report

In general, the proposed rules would require businesses using automated decision-making technology to provide consumers with a “pre-use notice” about the purpose of the technology’s use and consumers’ rights to opt-out of and access additional information about such use, including instructions for how to exercise these rights.

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US: The CCPA ‘Moving Target’ One Month Before Privacy Enforcement Begins

DLA Piper Privacy Matters

And even after the final regulations are approved by OAL, Appendix E to the Final Statement of Reasons states: To the extent that the regulations require incremental compliance, the OAG may exercise prosecutorial discretion if warranted, depending on the particular facts at issue.

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