May, 2010

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Google's New Mission? "To Organize the World's information (Unless It Starts With "i")."

John Battelle's Searchblog

I had a good call today with Dennis Woodside, who runs North American Sales for Google, and Susan Wojcicki, who runs products. Both are long timers at Google, Susan is pretty much a llfer - she joined in 1999. Both are joining me on stage at the CM Summit next month , a first for Google to have ad products and sales represented in one onstage interview.

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Your Social Life and Business Life: The Trust Issue

Collaboration 2.0

Most people outside the tech bubble go to work in order to make money in order to put a roof over their head and fund their personal social life - they work to live, not live to work…leave their cube on Friday, and flip their brain into social mode until Monday morning. These social lives [.

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FTC Further Extends Enforcement Deadline for Red Flags Rule

Hunton Privacy

On May 28, 2010, the FTC announced that it would again delay enforcement of the Identity Theft Red Flags Rule. This is the fifth time the Commission has announced an extension of the enforcement deadline, after most recently extending the deadline to June 1, 2010. The Red Flags Rule requires “creditors” and “financial institutions” that have “covered accounts” to develop and implement written identity theft prevention programs to help identify, detect and resp

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The Limericks of GARP -- Protection

Positively RIM

Because of GARP's call for Protection We gave CD-ROMs a rejection Their quick degradation Before regulations Expire, brought film's resurrection

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Get Better Network Graphs & Save Analysts Time

Many organizations today are unlocking the power of their data by using graph databases to feed downstream analytics, enahance visualizations, and more. Yet, when different graph nodes represent the same entity, graphs get messy. Watch this essential video with Senzing CEO Jeff Jonas on how adding entity resolution to a graph database condenses network graphs to improve analytics and save your analysts time.

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3 Tips for Choosing a Network Document Scanner

Shoreline Records Management

Network Document Scanners are a popular choice for companies getting started with document scanning, and with good reason. They're reasonably priced, don't require a dedicated computer, and help companies quickly convert Paper to Digital Images. When looking for a scanner though, it's easy to be overwhelmed by all of the choices - are you sure you know what DPI is best for your application?

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Adobe: We Love Ya, Apple - But We Don't Love What Ya Do.

John Battelle's Searchblog

This campaign - focused on "Choice" - just went live across the country in major print newspapers. Intersting that Adobe chose print for the impact - Adobe recently launched CS5 entirely on digital platforms so you can't faul tthe company for zigging and zagging. There's an online component as well.

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68% of 85% is really 57.8%

John Battelle's Searchblog

Google today announced that it gives publishers 68% of its take for AdSense advertisements, eliminating one of the longest guessing games in our industry. Everyone knew that AOL, Ask, and other large partners pre-negotiated their deals, but no one knew what "typical" AdSense players made. Now we do, apparently. This 68% split is relatively new. How do I know that?

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Google to Apple: The Web Is the Platform; iTunes, Not So Much

John Battelle's Searchblog

Google has fired a broadside across Apple's bow by announcing the Google Chrome Web Store , a great idea which, to my mind, has a mediocre name - one consistent with Google's ongoing struggles with branding in general. If I'm a typical consumer, I might be a bit confused by a name that 1. has "chrome" in it 2. has the word "store" but sells only apps and 3. has the word web in it - does that mean I can buy things on the web through it?

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Five Years In One Place, An Appreciation

John Battelle's Searchblog

Five years and about two months ago, I wrote a blog post announcing the creation of Federated Media Publishing. I will admit I was scratching an itch, not certain that it would work out. In that post I hedged a my bet - mainly because I was still smarting from the loss of my previous business - The Industry Standard - and I was not certain that I (or the world) was really ready for me to run a company again.

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Peak Performance: Continuous Testing & Evaluation of LLM-Based Applications

Speaker: Aarushi Kansal, AI Leader & Author and Tony Karrer, Founder & CTO at Aggregage

Software leaders who are building applications based on Large Language Models (LLMs) often find it a challenge to achieve reliability. It’s no surprise given the non-deterministic nature of LLMs. To effectively create reliable LLM-based (often with RAG) applications, extensive testing and evaluation processes are crucial. This often ends up involving meticulous adjustments to prompts.

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The ROI of iAds - A Lot of Unanswered Questions

John Battelle's Searchblog

Early last week I wrote a long-ish piece on the iAd – in which I both criticized and praised Apple for “re-gifting” a mobile ad format that already existed. Since then I’ve spoke with Apple’s head of corporate communications, as well as several other potential clients and agencies. I didn’t learn a lot from Apple, but I did get some context for this next installment.

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Google Steps Gingerly Toward Search As Application

John Battelle's Searchblog

When Bing launched, I framed the new service from Microsoft as an important step in the evolution of search: I actually don't think Microsoft is trying to out-Google Google with Bing. I think it's trying to build a different kind of search application, one that sits on top of commodity search and helps people make decisions in a new way. Done right, this totally breaks the AdWords model that has driven search so far.

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NetFlix On Its Market

John Battelle's Searchblog

Via KK and Cuban , I found this deck from NetFlix CEO Reed Hastings, who will be speaking at Web 2 Summit this year. It's a very transparent take on his company's market position, competitors, and prospects. Worth clicking through. Business Opportunity View more presentations from reed2002.

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OneRiot Indexes Facebook Data

John Battelle's Searchblog

From the real time search service's blog post: Until today, we’ve been indexing the links shared on Twitter, MySpace, Digg, Delicious and by our own OneRiot panel to help determine our search results. Now, with the addition of Facebook data, OneRiot delivers search results that reflect the pulse of a much, much wider social web. Also, the service seems a bit wary of what might come of all this: Now, of course, we’re only showing (indeed, only have access to) data that has been shared publicly by

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How and Why Should You Be Tracking Geopolitical Risk?

Geopolitical risk is now at the top of the agenda for CEOs. But tracking it can be difficult. The world is more interconnected than ever, whether in terms of economics and supply chains or technology and communication. Geopolitically, however, it is becoming increasingly fragmented – threatening the operations, financial well-being, and security of globally connected companies.

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Pull, Push and Stasis

Collaboration 2.0

Amongst the books I’ve been digesting recently, I’ve been ruminating on three which intersect in interesting ways.“Pull&# is suddenly a hot word with real time web enthusiasts: John Hagel, John Seeley Brown and Lang Davidson of the Deloitte Center for the Edge just published ‘The Power of Pull: How Small Moves, Smartly [.

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Help Me Interview Omar Hamoui, CEO AdMob

John Battelle's Searchblog

The CM Summit is three weeks away , and already I've asked for your input on four major voices in digital media and marketing: Arianna Huffington , Tony Hsieh , Tim Armstrong , and Arthur Sulzberger, Jr. Next on the hit list is Omar Hamoui, CEO of AdMob , the mobile marketing company Google recently acquired for $750 million. That acquisition hasn't gone as smoothly as Google would like - it's still under FTC review, though a decision is expected any day now.

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No no no! It's not about geeky sh*t. It's about the future of commerce!!!!

John Battelle's Searchblog

We trigger happy blogging geeks often get in our own way. Witness this Mashable article about an important patent granted to Apple. First, thank you Mashable, for pointing out this patent. But you miss the point! First, the patent: Apple has essentially patented the ability to sync actions between two or more devices. This could be something as simple as adding a to-do to my calendar on my Mac and having it automatically sent to my phone.

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IAB: Record First Quarter for Internet Advertising

John Battelle's Searchblog

From the IAB release on first quarter 2010: Internet advertising revenues in the U.S. hit $5.9 billion for the first quarter of 2010, representing a 7.5 percent increase over the same period in 2009, according to the numbers released today by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC). This marks the highest first-quarter revenue level ever for the industry.

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7 Pitfalls for Apache Cassandra in Production

Apache Cassandra is an open-source distributed database that boasts an architecture that delivers high scalability, near 100% availability, and powerful read-and-write performance required for many data-heavy use cases. However, many developers and administrators who are new to this NoSQL database often encounter several challenges that can impact its performance.

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Enterprise Hoarding Interventions

Collaboration 2.0

Most modern companies are choking to death on documents, and my consulting work can sometimes feel like a hoarding intervention TV show. Employees at all levels know they are trapped in a reactive work world that is burning them out, but are trapped by circumstance into collaborating and therefore perpetuating the document and postal paradigms [.

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The ROI of iAds - Alot of Unanswered Questions

John Battelle's Searchblog

Early last week I wrote a long-ish piece on the iAd – in which I both criticized and praised Apple for “re-gifting” a mobile ad format that already existed. Since then I’ve spoke with Apple’s head of corporate communications, as well as several other potential clients and agencies. I didn’t learn a lot from Apple, but I did get some context for this next installment.

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Recent Signals

John Battelle's Searchblog

For all you RSS consumers out there wondering what I do late at night: Thursday Signal: Still About Facebook. Weds. Signal: Facebook Losing Face? Tuesday Signal: A Walk in the Park. Thanks for reading.

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Help Me Interview Hilary Schneider, EVP Yahoo!

John Battelle's Searchblog

The CM Summit is now just two weeks away , and already I've asked for your input on five major voices in digital media and marketing: Arianna Huffington , Tony Hsieh , Tim Armstrong , Omar Hamoui , and Arthur Sulzberger, Jr. Next up is Hilary Schneider , EVP Americas, Yahoo! Hilary is a crucial member of CEO Carol Bartz's team, running Yahoo's largest and most public business in the US, among others.

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Strategic CX: A Deep Dive into Voice of the Customer Insights for Clarity

Speaker: Nicholas Zeisler, CX Strategist & Fractional CXO

The first step in a successful Customer Experience endeavor (or for that matter, any business proposition) is to find out what’s wrong. If you can’t identify it, you can’t fix it! 💡 That’s where the Voice of the Customer (VoC) comes in. Today, far too many brands do VoC simply because that’s what they think they’re supposed to do; that’s what all their competitors do.

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Help Me Interview Arianna Huffington

John Battelle's Searchblog

Longtime readers know that as each conference I host draws near, I invite you all to help me interview the luminaries who grace our stages. We're one month out from this year's CM Summit , and the lineup is incredible. I'm working backwards through the keynote conversations, and the conference will end with Arianna Huffington , the founder and EIC of The Huffington Post.

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The Latest Signals, For All You RSS Junkies

John Battelle's Searchblog

As I do every three Signals or so, here are the links for you RSS readers out there. And for all you readers trying to decipher what I'm on about, there are hints all over these roundups. Not that you're paying attention that closely, but still, the threads are there. Tuesday Signal: Consider This. Monday Signal: The Open Book. Friday Signal: Thank God It’s Not Monday.

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Help Me Interview Tim Armstrong at CM Summit

John Battelle's Searchblog

Third on our hit list of CM Summit interviews is Tim Armstrong , CEO of AOL. Tim has now held that title for just about a year. Lately he's taken to rallying the AOL troops with this decidedly controversial slogan: " Beat the Internet !". If you want to find out what that's all about, how Tim's first year on the job has gone, and more, please come to the conference.

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Do You Get the Signal?

John Battelle's Searchblog

Devoted readers may notice I don't post here every day, and you may wonder - well what's John up to then? Well, I've created a newsletter of sorts, a daily reading list with short commentary, called Signal. It's an FM product and it lives here, at the Signal home page. Every day, I sort through hundreds of stories, most related to the Internet, media, and marketing world, and find ten or so that I find particularly noteworthy.

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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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Help Me Interview Arthur Sulzberger Jr., Chairman, The New York Times Co.

John Battelle's Searchblog

The CM Summit is now just three weeks away , I hope you can join us. We've got more than 450 folks signed up, and we'll hit our limit pretty soon, so register now. With that in mind, fourth on our hit list of CM Summit interviews is Arthur Sulzberger Jr. , Chairman, The New York Times Co. Arthur has led the Times for the past 13 years, and during his tenure the company has constantly innovated in digital publishing.

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Three Recent Signals

John Battelle's Searchblog

Readers have asked for links to the FM Signal here, and I've missed a few. So that you might stay in touch (in particular, all you 175K or so RSS readers), herewith are them links: Tuesday Signal: A Walk in the Park You have to see the last item. Facebook is on its heels. Maybe it needs a HeelTastic(TM). See Friday. Monday Signal: Sue Me! As Kara said, let's try to keep it civil as we sue the sh*t out of each other, and if not that, then kill each other in the markets.

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Help Me Interview Tony Hsieh

John Battelle's Searchblog

Next up on the hit list of amazing conversations at CM Summit is Tony Hsieh , Founder of Zappos, now a division of Amazon. Tony is also an author, and everyone who comes to the conference will get a copy of his new book " Delivering Happiness ," which will be published the first day of the event (June 7th). Who wants to take odds that the book will do well at Amazon?