John Battelle's Searchblog

AUGUST 17, 2012

To wit… It’s A Tough Time To Launch A Magazine, Which Is Why It’s A Great Time… Quick: Name me a digital-only publication that’s blown you away, the way the paper-based Wired did in 1992 (well, at least for some of you), or maybe Boing Boing did when you first found it online. across various platforms.**

Marketing 103

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John Battelle's Searchblog

MAY 21, 2010

Depends on what you do with it, of course. Of course, with search, the market is mature and lead conversion is a science. It’d be very Apple-like to entirely control the advertising ecosystem on i-devices – much as Comcast does on its networks, or Conde Nast does in its magazines, for instance. So is that engagement worth $3?

Marketing 84

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John Battelle's Searchblog

MAY 21, 2010

Depends on what you do with it, of course. Of course, with search, the market is mature and lead conversion is a science. It’d be very Apple-like to entirely control the advertising ecosystem on i-devices – much as Comcast does on its networks, or Conde Nast does in its magazines, for instance. So is that engagement worth $3?

Marketing 65

Marketing Privacy IT Insurance 65

John Battelle's Searchblog

MAY 7, 2012

And of course there’s Facebook, which has gone so far as to call its new products “Featured Stories” (as opposed to “Ads” – which is what they are.) And of course Google has a market cap of around $200 billion. And in magazines, full page ads work for marketers. Independent web publishers?

Marketing 109

Marketing IT Insurance 109

Troy Hunt

DECEMBER 30, 2018

Of course, success at that level is exceptionally rare, but my point is that in this industry more than any other I can think of, we can create amazing things from very humble beginnings. You also have expenses, primarily loan repayments but also maintenance, council rates, insurance and possibly strata and property management fees.

Education 111

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John Battelle's Searchblog

JANUARY 3, 2016

This trend will evince itself in many forms: We’ll see massive older companies shift their marketing focus to purpose-based messaging – both to insure top talent considers them as a career choice, and to maintain relevance to a new generation of purpose-based consumers. China goes shopping.

IoT 75

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John Battelle's Searchblog

APRIL 3, 2012

Of course, it was this approach we took in the early years of Wired magazine. Wired , in fact, later created the popular “ Found: Artifacts from the Future ” series in the pages of the magazine.). Our insurance industries? If that were to happen, what then might be the impact on our healthcare systems?

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Agriculture Education Communications IT 103