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AI in commerce: Essential use cases for B2B and B2C

IBM Big Data Hub

MAY 17, 2024

Key takeaways By implementing effective solutions for AI in commerce, brands can create seamless, personalized buying experiences that increase customer loyalty, customer engagement, retention and share of wallet across B2B and B2C channels. This includes trust in the data, the security, the brand and the people behind the AI.

B2C 64
B2C B2B Customer Experience e-Delivery 64
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Connected Customer 360 Profiles for Retail & Luxury Brands

Reltio

JUNE 22, 2020

3 Things Data Innovators at Retail & Luxury Brands Have in Common. Retail and luxury brand leaders may use different terms to describe customers, including “clients” or “guests.” According to Accenture , 71% of retail executives believe digital demographics are expanding the number of ways they deliver products and services.

Retail 78
Retail MDM Customer Experience Analytics 78
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