Cookies and Layer Cakes - How an Increased Focus on First-Party Data Could Be the Recipe for Success in Delivering an Amazing Omnichannel Customer Experience.
Reltio
JULY 21, 2021
How an increased focus on first-party data could be the recipe for success in delivering an amazing omnichannel customer experience. Why master data management should be the icing on that cake to enhance your customers’ experiences across all channels – not just digital. Why MDM is the icing on the cake.
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