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The new wave of channel marketing: What partners can expect in H2 2024 

OpenText Information Management

The era of video and micro-influencers has arrived HubSpot’s 2024 State of Marketing Report highlights that social media, a strategy used by 43% of marketers, is the highest ROI marketing channel. What’s more, influencers, specifically micro in nature, will continue to be excellent partners for B2B marketing and selling solutions.

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SHARED INTEL Q&A: My thoughts and opinions about cyber threats — as discussed with OneRep

The Last Watchdog

Editor’s note: I recently had the chance to participate in a discussion about the overall state of privacy and cybersecurity with Erin Kapczynski, OneRep’s senior vice president of B2B marketing. Byron: Companies often underestimate threats, neglect basic cyber hygiene, and fail to educate employees on cybersecurity.

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Observations about Legaltech 2019 from Attendees, Part One: eDiscovery Trends

eDiscovery Daily

Most everything else about the incredible shrinking LegalTech was business-as-usual with the sad exception of the educational tracks, which have never been less engaging nor more distant from the intersection of law and technology from a practitioner’s perspective. Great panels, fun parties, education and friendship….networking