The Last Watchdog

OCTOBER 3, 2019

Started by infosec professionals, Peerlyst takes the characteristics of B2B communications we’ve become accustomed to on Twitter and LinkedIn and directs it toward cybersecurity. Sharing intelligence for the greater good is an essential component of making Internet-centric commerce as safe and as private as it needs to be.

Cybersecurity 37

Cybersecurity B2B Communications Privacy 37

Reltio

OCTOBER 22, 2020

We published an eBook, 10 Questions to Ask Before Considering a Customer Data Platform. The platform powers their business operations, not only for person data, but other entities, including Account / Organization (B2B), Product, Location, Asset and connects these data sets together on the Connected Data Platform.

Personal data 59

Personal data Marketing Customer Experience Retail 59

Advertiser: ZoomInfo

Given data’s direct impact on marketing campaigns, reporting, and sales follow-up, maintaining an accurate and consistent database is a top priority for B2B organizations. Download this eBook and gain an understanding of the impact of data management on your company’s ROI. You'll learn about: The true cost of bad (and good) data.

B2B

Advertiser: ZoomInfo

This eBook highlights best practices for developing a pipeline management process that helps sales leaders and their team C.L.O.S.E you’ll see what we mean in this eBook) more revenue through data-driven prospecting, stage analysis, and subsequent sales enablement.

B2B

Advertiser: ZoomInfo

In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals! At its core, data normalization is the process of creating context within your marketing database by grouping similar values into one common value. Why is this so essential?

Marketing

Advertiser: ZoomInfo

ZoomInfo has produced this eBook to help marketing leaders understand best practices around cost and value when it comes to choosing a B2B contact data provider. Download the eBook to get the most out of your database cleanse and find an appropriate vendor for your B2B marketing objectives. Database Audits.

Marketing

Advertiser: ZoomInfo

The benefits of Account-Based Marketing are clear, so what’s holding B2B professionals back? While B2B research suggests organizations are thriving through successful ABM programs, getting just one campaign off the ground is more difficult than it seems. Inadequate contact inventory within universe.

B2B

Advertiser: ZoomInfo

As organizations chase new revenue targets, B2B sales leaders must examine cutting edge prospecting solutions that proactively help reps identify, connect with, and close qualified buyers faster. Is your team focused on building a reliable tech stack for 2020?

B2B

Advertiser: ZoomInfo

Recent digital transformation has shifted the B2B landscape by ushering in the era of buyer empowerment. Download this eBook to find out! With more access to user reviews, analyst opinion, and industry research, decision-makers are more informed than ever while navigating what is now known as the “buyer’s journey.”.

Sales

Advertiser: ZoomInfo

Download ZoomInfo’s latest data-driven eBook aimed to help marketing leaders understand the best practices around choosing a B2B contact data provider. How to assess the current health of your database while working with a B2B contact data provider.

Marketing

Advertiser: ZoomInfo

ZoomInfo has created the following eBook to help other B2B organizations gain insights on how to launch their own data-driven ABM strategy. In this eBook, we will reveal the good and the bad from our own campaign, and highlight some key takeaways on how to improve your ABM strategies moving forward.

B2B

Advertiser: ZoomInfo

The bottom line is that, in B2B sales, speed is useless without control. This eBook takes a look at three headache-free strategies you can employ today to accelerate selling the right way.

Sales

Advertiser: ZoomInfo

Download ZoomInfo’s data-driven eBook for guidance on effectively assessing the vendor marketplace. Key tactics for assessing the completeness, coverage, and consistency of B2B data. So what’s the problem? Many organizations fail to properly evaluate vendors during the selection process.

B2B