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What is progressive profiling and how can it benefit your business?

Thales Cloud Protection & Licensing

In fact, Gartner has shown that 71% of B2C and 86% of B2B customers expect companies to be well-informed about their personal information during an interaction. And yet, businesses should be wary of adding intrusive data-collection forms into the customer journey.

IT 62
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Trying to tackle Big Data: European Union launches draft Data Act

Data Matters

Complementing the above proposals, the Data Act is aimed at giving individuals and businesses more control over their data; it regulates data sharing between business to consumer ( B2C ), business to business ( B2B ) and business to government ( B2G ). See also here for our previous blog on this legislative proposal.

Big data 117
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Cookies and Layer Cakes - How an Increased Focus on First-Party Data Could Be the Recipe for Success in Delivering an Amazing Omnichannel Customer Experience.

Reltio

Consumers have become increasingly mistrustful of how their personal identifiable information (PII) or personal data is used, and the advent of CCPA, GDPR and other data protection laws have shone a light on this. What are my GDPR and data protection obligations? What is the cost to my business of getting identity wrong?

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Data Innovator Spotlight - Interview with Charles Joseph, DataZed

Reltio

B2B, B2C or B2B2C: B2B. This period covered the preparations for GDPR going live in May 2018. Years in Position: Over 10 years. 1-2 Previous Roles & Companies: Worked as a consultant with general insurers, Lloyd’s market firms, brokers and reinsurers, including Beazley Group and RSA. LinkedIn: [link].

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Have you forgotten the right to be forgotten?

CGI

GDPR has obliged companies to formalise their approach to Subject Access Requests (SARs). They have tested their theoretical plans created as part of their GDPR preparations, against delivery practicalities and the engagement of stakeholders inside and outside the company. Avoid GDPR breaches caused by giving out too much information.

B2C 40
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Reltio Named a Leader in the 2021 Forrester Waveâ„¢ Report for MDM

Reltio

We deliver this 360-view capability for any entity, person, organization, product, and location for B2B and B2C environments with out-of-the-box data models and solution accelerators. You need to know the relationships between different data domains in a holistic way to better understand your core business operations.

MDM 98
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Is Your Customer Experience Future-Ready?

Reltio

You must have experienced the rigorous regulations for customer data privacy including GDPR. White Paper: The Golden Path to B2C Customer 360 – What We Learned from World’s Largest Retail & Consumer Brands. White Paper: The Golden Path to B2B Customer 360 – What We Learned from Serving World’s Largest B2B Enterprises.