Bing, Google, and Conversational Search – Is OpenAI an Arms Merchant, Or a Microsoft Ally?
John Battelle's Searchblog
JANUARY 4, 2023
Just last week I predicted that Google would leverage ChatGPT to create a conversational interface to its search business, and that Microsoft would do the same in the enterprise data market. Microsoft hopes the new feature, which could launch before the end of March, will help it outflank Google, its much bigger search rival.
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