2008, Artificial Intelligence and Retail - Information Management Today

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Utilities Digital Journey Insights (Part 3): Data, the new “digital capital” - Going beyond the hype of advanced analytics and AI

CGI

OCTOBER 31, 2018

while the share of spending on traditional direct response media like newspapers has shrunk from 38% in 2008 to 14% in 2016. For utilities, these are green field areas, and clients frequently ask me how CGI provides data support to more advanced industries like retail banking and telecoms. Why is this so? Quite simply, data.

Energy and Utilities

Energy and Utilities Analytics Digital transformation Customer Experience

Predictions 2024: It’s All About The Data

John Battelle's Searchblog

DECEMBER 27, 2023

Why can’t the data from retail media networks inform supply chains, for example? That’s because money follows utility, and over the past two decades we’ve built a massive ecosystem of data-driven marketing platforms (Google and Meta, of course, but also Amazon, Salesforce, Adobe, Oracle, LiveRamp, etc).

Marketing

Marketing Energy and Utilities Big data B2B

Utilities Digital Journey Insights (Part 3): Data, the new “digital capital” - Going beyond the hype of advanced analytics and AI

Predictions 2024: It’s All About The Data

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