Blurring the lines between work and play
CGI
SEPTEMBER 12, 2011
Mon, 09/12/2011 - 08:00. Last weekend I watched my friend’s 2-year-old son swipe through her iPhone to find his favourite video clip. Blurring the lines between work and play. ravi.kumarv@cgi.com. Game dynamics have long been used to build loyalty in brands and to encourage behavioural trends.
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