IT, Privacy, Retail and Search queries - Information Management Today

AI in commerce: Essential use cases for B2B and B2C

IBM Big Data Hub

MAY 17, 2024

Disapproval of brands or retailers that use AI is as high as 38% among older generations, requiring businesses to work harder to gain their trust. This includes trust in the data, the security, the brand and the people behind the AI. Recent advancements in artificial intelligence (AI) are transforming commerce at an exponential pace.

B2C

B2C B2B Customer Experience e-Delivery

Who’s On First? (A Modest Proposal To Solve The Problem with First- and Third-Party Marketing)

John Battelle's Searchblog

JULY 26, 2012

This matters, a lot, because in the FTC’s recently released privacy framework , “first-party marketing” has been excluded from proposed future regulation around digital privacy and the use of data. Early last month I wrote a piece entitled Do Not Track Is An Opportunity, Not a Threat. ” Whew. .”

Marketing

Marketing Search queries Privacy Data collection

Information Management Today

AI in commerce: Essential use cases for B2B and B2C

Who’s On First? (A Modest Proposal To Solve The Problem with First- and Third-Party Marketing)

Webinars

Stay Connected