Part 1: OMG! Not another digital transformation article! Is it about understanding the business drivers?
ARMA International
SEPTEMBER 13, 2021
Gartner (2021) has two related definitions: Digital Transformation: “can refer to anything from IT modernization (for example, cloud computing), to digital optimization, to the invention of new digital business models.” Content Marketing Platforms (CMP). Closely related to a CSP is a CMP used by an organization’s marketing team.
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