John Battelle's Searchblog

NOVEMBER 16, 2014

The first thing to observe is this: The top five Internet companies had a combined market cap of nearly one trillion dollars three years ago, a very large base to be sure. But in those three short years, the group managed to almost double their market cap – to $1.8 The market seems to be rewarding this focus.

Marketing 110

Marketing IT 110

John Battelle's Searchblog

AUGUST 18, 2014

Marketers want to be able to link directly to specific places inside their apps, so they can drive qualified leads to convert (and measure effectiveness/optimize campaigns). Current estimates range between 30 and 50% - either way, that makes them the largest category of mobile advertising, period. But I think in time this may change.

Marketing 110

Marketing IT 110

John Battelle's Searchblog

JUNE 3, 2014

I went on Bloomberg today, ostensibly to talk about data marketing, NewCo, and anything newsworthy. Apple is the company that wows folks with market-changing hardware releases – the iPod, the iPhone, the iPad. But the press ate that s**t up, because these days, the press wants to believe Apple is going to redefine a category.

Marketing 96

Marketing Cloud IT 96

Hunton Privacy

APRIL 9, 2014

This is the sixth consecutive year the firm was top ranked in this category. In addition, the firm was newly ranked in the guide’s inaugural Europe-wide Data Protection section, premiering in the top-tier Band 1.

Privacy 40

Privacy Cybersecurity Financial Services Retail 40

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John Battelle's Searchblog

FEBRUARY 28, 2014

As publishers – and I include all marketing brands in this category – the question then becomes: “ What terrain do we claim as ours ?” You leased your land, Mr. Brand Marketer, and the rent’s going up. ” Deciding where to lay down roots as a publisher is an existential choice. ” Yup.

Marketing 111

Marketing IT Risk Access 111