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How advanced analytics is transforming marketing

IBM Big Data Hub

This is where good information management and analytics come into play. Explore IBM’s solutions today: Modernization of your information architecture and Advanced Analytics. Which factors should the segmentation take into consideration?

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The State of Content Management in 2020 [Expert Tips & Research]

AIIM

Few announcements in information management have been bigger than Gartner’s article heard round the world that announced the death of Enterprise Content Management (ECM) as we knew it. Michael Woodbridge’s quote gets straight to the point here: “ECM is now dead (kaput, finite, an ex-market name), at least in how Gartner defines the market.

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ALL Data as a Service (DaaS/BDaaS) - EAs in a New Role, as DaaS Enablers

Interactive Information Management

Or - you're on the other side - you want to actually build the DaaS capability, to offer DaaS (or, perhaps a better term is a "Data Sharing Service" ) to your constituents or customers - as a provider. The consumer assigns and realizes value from the service. Identify your DaaS Enabler(s).

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Part 2: OMG! Not another digital transformation article! Is it about the evolution from RIM to Content Services?

ARMA International

Another example is when sensitive information is removed from transaction data after meeting operational requirements, but the data is kept for analytical processing such as market research and trend analysis. Delivering solutions expediently is critical in order to respond quickly to changing demand and market trends.

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Generative AI as a catalyst for change in the telecommunications industry

IBM Big Data Hub

AI can also help drive automated outreach that anticipates customers’ needs and issues, along with personalized marketing that can drive boosted sales and optimize the customer experience. AI relies on data, but many organizations still operate various siloed repositories.