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AI in commerce: Essential use cases for B2B and B2C

IBM Big Data Hub

MAY 17, 2024

Key takeaways By implementing effective solutions for AI in commerce, brands can create seamless, personalized buying experiences that increase customer loyalty, customer engagement, retention and share of wallet across B2B and B2C channels. This includes trust in the data, the security, the brand and the people behind the AI.

B2C 65
B2C B2B Customer Experience e-Delivery 65
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Connected Customer 360 Profiles for Retail & Luxury Brands

Reltio

JUNE 22, 2020

According to Forrester , by 2023, digital will impact 58% of total US retail sales — that is, sales for which customers do at least some part of their shopping journey via a digital touchpoint. e-Commerce Team. This resulted in $2M in sales per day while stores were closed. Store Associates and Digital Stylists.

Retail 78
Retail MDM Customer Experience Analytics 78
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