Thales Cloud Protection & Licensing

APRIL 11, 2023

Retail companies, insurance companies, restaurants, and banks, to name a few, and even public sector organizations serving consumers or citizens were forced to adapt. The B2B landscape wasn’t that different either. We should not need a life-changing event like a pandemic to change our course.

B2C 87

B2C B2B Retail Insurance 87

Information Matters

NOVEMBER 2, 2018

Lastly, a market we stumbled upon is selling data as a form of lead generation for B2B companies. When SMEs win a government contract, typically the next thing they do is seek financing, insurance, recruitment and other expansion-related services. These suppliers are good prospects for companies that can fulfill these needs.

Sales 40

Sales Marketing Government Mining 40

Bill Schmarzo - Dell EMC

APRIL 4, 2018

The worksheet takes participants through the following steps: Capture the Customer Event and the Customer’s Objectives for that Event. Customer Events could include planning a vacation, buying a house, or purchasing insurance. What are the situations, events, or constraints that might impact the success of the event?

Digital transformation 98

Digital transformation Big data Marketing Artificial Intelligence 98

Bill Schmarzo - Dell EMC

APRIL 4, 2018

The worksheet takes participants through the following steps: Capture the Customer Event and the Customer’s Objectives for that Event. Customer Events could include planning a vacation, buying a house, or purchasing insurance. What are the situations, events, or constraints that might impact the success of the event?

Digital transformation 40

Digital transformation Big data Marketing Artificial Intelligence 40