tag consumer-protection 
IBM Big Data Hub
APRIL 24, 2024
Meanwhile, businesses that prioritize information privacy can build trust with consumers and gain an edge over less privacy-conscious competitors. Yet many organizations struggle with privacy protections despite the best intentions. A navigation app anonymizes activity data before analyzing it for travel trends.
IBM Big Data Hub
FEBRUARY 14, 2024
Promote cross- and up-selling Recommendation engines use consumer behavior data and AI algorithms to help discover data trends to be used in the development of more effective up-selling and cross-selling strategies, resulting in more useful add-on recommendations for customers during checkout for online retailers.
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