Predictions 2024: It’s All About The Data
John Battelle's Searchblog
DECEMBER 27, 2023
Advertising will no longer be a sideshow to its sexier device business; it will be a $10-15 billion juggernaut with 50-90-percent profit margins. Enterprise Data Moves Beyond Marketing. For as long as “big data” has been a thing, its main purpose in large companies has been to inform marketing campaigns.
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