Polar Opposites: The CRM Exams and Vendor Product Language
Brandeis Records Manager
SEPTEMBER 10, 2015
Furthermore, they are often addressed to a 1990-2005 audience, as if, for example, we don’t know that there is a thing called “social media” that can be tricky. Some may say, “Well, that’s just sales talk.” But the same old words patronize us and insult our intelligence when targeted at info managers. Let’s call vendors to the carpet.
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