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Polar Opposites: The CRM Exams and Vendor Product Language

Brandeis Records Manager

Mine has been a positive one, and I thank the ICRM for supporting the opportunity for measurable, professional validation. Furthermore, they are often addressed to a 1990-2005 audience, as if, for example, we don’t know that there is a thing called “social media” that can be tricky. Some may say, “Well, that’s just sales talk.”