Polar Opposites: The CRM Exams and Vendor Product Language
Brandeis Records Manager
SEPTEMBER 10, 2015
While vague vendor Web language was nothing new to us, this immersive exercise left us astounded by just how hollow and unclear much of the vendor promotional language is. Granted, some of their promises reflect what we need to communicate to stakeholders who have no idea about what we do or are trying to do. It’s almost ubiquitous.
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