Polar Opposites: The CRM Exams and Vendor Product Language
Brandeis Records Manager
SEPTEMBER 10, 2015
While vague vendor Web language was nothing new to us, this immersive exercise left us astounded by just how hollow and unclear much of the vendor promotional language is. Furthermore, they are often addressed to a 1990-2005 audience, as if, for example, we don’t know that there is a thing called “social media” that can be tricky.
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