Part 1: OMG! Not another digital transformation article! Is it about understanding the business drivers?
ARMA International
SEPTEMBER 13, 2021
Srivastav 2014) See Figure 1 (HistoryComputer 2021). ARMA defines data as “Any symbols or characters that represent raw facts or figures and form the basis of information” (ARMA 2016, p 12). In other words, a CDP integrates data from different repositories to help meet customers’ expectations of a unified and seamless experience.
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