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Security AI and automation are key in protecting against costly data breaches for retailers and consumer goods businesses

IBM Big Data Hub

But this growth in digital sales can come with a hefty price tag for retailers and consumer goods businesses: a much greater risk of data breaches. With worldwide e-commerce sales totals expected to reach $8.1 This wealth of data is an attractive target for cybercriminals to exploit for financial gain.

Retail 80
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10 everyday machine learning use cases

IBM Big Data Hub

Machine learning in marketing and sales According to Forbes , marketing and sales teams prioritize AI and ML more than any other enterprise department. Marketers use ML for lead generation, data analytics, online searches and search engine optimization (SEO). Then, it suggests the social media user tag that individual.