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Seven things to considering Account-Based Marketing– My Thales ABM Journey

Thales Cloud Protection & Licensing

Thu, 08/04/2022 - 06:04. To understand what ABM should be for Thales, we ran internal workshops to define the Ideal Customer Profiles (ICPs) we would focus on. Seven things to considering Account-Based Marketing– My Thales ABM Journey. Initially, we started on boarding our senior leadership. then we moved to sales directors.

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International Women’s Day 2022: How to Forge an Inclusive Work Culture

Thales Cloud Protection & Licensing

International Women’s Day 2022: How to Forge an Inclusive Work Culture. Tue, 03/08/2022 - 06:48. The International Women’s Day 2022 theme is to #BreakTheBias. Whether deliberate or unconscious, bias makes it challenging for women to move ahead. Let’s hear what they have to say.