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Seven things to considering Account-Based Marketing– My Thales ABM Journey

Thales Cloud Protection & Licensing

AUGUST 3, 2022

Thu, 08/04/2022 - 06:04. Mapping out the best ABM approach for each of our customer profiles and product lines has been an important exercise to understand how to start, whether it is up-selling the installed base, changing the perception of our brand, or going after net new business opportunities to refresh our pipeline.

Marketing 71
Marketing Sales B2B IT 71
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Regulatory Update: NAIC Summer 2020 National Meeting

Data Matters

SEPTEMBER 3, 2020

Despite not being able to meet in-person, the NAIC utilized the Summer Meeting as an opportunity to host conversations among insurance regulators, industry members and consumers regarding recent events, including the impact of COVID-19 on the insurance industry as well as racial inequality and the promotion of diversity in the insurance industry.

Insurance 68
Insurance Paper Artificial Intelligence Big data 68
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