The Belgian Data Protection Authority Publishes Recommendation Concerning Data Processing for Direct Marketing Purposes
HL Chronicle of Data Protection
MARCH 5, 2020
The Recommendation provides a methodology on how to comply with the General Data Protection Regulation (GDPR) when conducting direct marketing. The Recommendation applies to all kinds of promotions, including sales and advertising, and is not limited to promotions of a commercial nature. Context and Scope of Application. How to Comply?
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