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IBM Big Data Hub
OCTOBER 16, 2023
For example, many use it to contact users who leave products in their cart or exit their website. ML also helps drive personalized marketing initiatives by identifying the offerings that might meet a specific customer’s interests. Then, it can tailor marketing materials to match those interests.
ARMA International
SEPTEMBER 13, 2021
Gartner (2021) has two related definitions: Digital Transformation: “can refer to anything from IT modernization (for example, cloud computing), to digital optimization, to the invention of new digital business models.” CDPs apply specialized technologies and pre-built processes that are tailored precisely to meet marketing data needs.
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