tag targeted-advertising 
IBM Big Data Hub
FEBRUARY 14, 2024
Personalize customer experiences The use of AI is effective for creating personalized experiences at scale through chatbots, digital assistants and customer interfaces , delivering tailored experiences and targeted advertisements to customers and end-users. Routine questions from staff can be quickly answered using AI.
John Battelle's Searchblog
MAY 21, 2010
Assuming a 1% clickthrough rate (which is a reasonable expectation, given the iAd’s relative novelty and industry standards which can range as high as 2%), the iAd will drive a “cost per engagement” of $3 – two bucks for the click, and one buck for the 100 impressions, one of which drives that click. This will change over time.
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John Battelle's Searchblog
MAY 21, 2010
Assuming a 1% clickthrough rate (which is a reasonable expectation, given the iAd’s relative novelty and industry standards which can range as high as 2%), the iAd will drive a “cost per engagement” of $3 – two bucks for the click, and one buck for the 100 impressions, one of which drives that click. This will change over time.
John Battelle's Searchblog
SEPTEMBER 15, 2017
Facebook and Google’s advertising infrastructure is one of humanity’s most marvelous creations. Well, let’s pull back and consider how these two tech giants execute their core business model, which of course is advertising. In the beginning (OK, let’s just say before the year 2000), advertising was a pretty simple business.
John Battelle's Searchblog
SEPTEMBER 15, 2017
Facebook and Google’s advertising infrastructure is one of humanity’s most marvelous creations. Well, let’s pull back and consider how these two tech giants execute their core business model, which of course is advertising. In the beginning (OK, let’s just say before the year 2000), advertising was a pretty simple business.
John Battelle's Searchblog
SEPTEMBER 15, 2017
Facebook and Google’s advertising infrastructure is one of humanity’s most marvelous creations. Well, let’s pull back and consider how these two tech giants execute their core business model, which of course is advertising. In the beginning (OK, let’s just say before the year 2000), advertising was a pretty simple business.
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