The Belgian Data Protection Authority Publishes Recommendation Concerning Data Processing for Direct Marketing Purposes
HL Chronicle of Data Protection
MARCH 5, 2020
The Recommendation provides a methodology on how to comply with the General Data Protection Regulation (GDPR) when conducting direct marketing. In line with Article 5 of the GDPR, The Belgian DPA underlines the importance of identifying the personal data that is absolutely necessary for achieving the purpose of direct marketing.
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