The ROI of iAds - A Lot of Unanswered Questions
John Battelle's Searchblog
MAY 21, 2010
Apple will charge one cent per impression (a $10 CPM) and $2 per click. A search click can convert directly to a sale, and often does. Here's that list: * The exact data Apple is using to target. Whether and how Apple consumers have been made aware of that data use. And the iPhone? Anyone remember the Treo ?).
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