The ROI of iAds - A Lot of Unanswered Questions
John Battelle's Searchblog
MAY 21, 2010
A search click can convert directly to a sale, and often does. Here's that list: * The exact data Apple is using to target. Whether and how Apple consumers have been made aware of that data use. Whether and how Apple consumers have been made aware of that data use. So is an iAd worth the same? We’ll get to that.
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