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#ModernDataMasters: Martin Squires, The Analysis Foundry

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Martin Squires is a leader with extensive experience in customer insight, marketing analytics & data science. Selected for the last 5 years as a member of the Data IQ Data 100 , Martin has considerable experience helping organisations drive value from building a deeper understanding of their customers. “As

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#ModernDataMasters: Michele Chambers, AWS

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Now businesses are acquiring as much data as they can, trying to exploit it to drive innovation and new customer experiences. What are your top 3 tips or resources to share for aspiring modern data masters? Know what you are trying to solve and use the data to inform and shape your solution.