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#ModernDataMasters: Martin Squires, The Analysis Foundry

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Martin Squires is a leader with extensive experience in customer insight, marketing analytics & data science. Selected for the last 5 years as a member of the Data IQ Data 100 , Martin has considerable experience helping organisations drive value from building a deeper understanding of their customers.

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#ModernDataMasters: Michele Chambers, AWS

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What are your top 3 tips or resources to share for aspiring modern data masters? Know what you are trying to solve and use the data to inform and shape your solution. Combine and use your data in new and different ways. You have to start with the business problem.