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AI in commerce: Essential use cases for B2B and B2C

IBM Big Data Hub

Key takeaways By implementing effective solutions for AI in commerce, brands can create seamless, personalized buying experiences that increase customer loyalty, customer engagement, retention and share of wallet across B2B and B2C channels. This includes trust in the data, the security, the brand and the people behind the AI.

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The Five Biggest Trends Driving Software Licensing and Entitlement Management

Thales Cloud Protection & Licensing

Oxford relied on Thales SM to help drive its monetization efforts because they are the market leader and because of Thales SM’s deep history in software security. The result is that customers expect their devices to do more, so both B2B and B2C companies are compelled to expand their hardware device’s functionality with embedded software.