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The most valuable AI use cases for business

IBM Big Data Hub

Other uses include Netflix offering viewing recommendations powered by models that process data sets collected from viewing history; LinkedIn uses ML to filter items in a newsfeed, making employment recommendations and suggestions on who to connect with; and Spotify uses ML models to generate its song recommendations.

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Data privacy examples

IBM Big Data Hub

An online retailer always gets users’ explicit consent before sharing customer data with its partners. A navigation app anonymizes activity data before analyzing it for travel trends. One cannot overstate the importance of data privacy for businesses today. The user can accept or reject each use of their data individually.