6 ecommerce trends to watch
IBM Big Data Hub
MARCH 8, 2024
In what McKinsey refers to as “the e-commerce catch-22,” many retailers with significant growth in ecommerce sales through 2020 and 2021 saw their margins decline. During live commerce events, customers can interact with a host over a live-stream as they purchase products—often by using digital wallets—in real-time.
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